Print Advert
There is usually one main image to catch the attention of the audience.
The title of the programme and the channel that it is on in bold and the name of the programme is in a bigger front size.
There is only two or three colours used because of the cost.
The name of the programme has a hook line
Radio Advert
Extracts from the programme are usually used
They are produced so that it can be used in different forms of media
There is a music bed under speech and other parts of the advert
The title of the programme is mentioned along with the scheduling of the programme
Well known presenters are used or presenter in the documentary
Voice over asks questions that could be answered in the documentary and uses an enigma code
The outline of the documentary is established in the voice over
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